The entrance to a business can make or break it. If your business isn’t visually inviting, your customers have a hurdle to overcome before they even think about making a purchase. The following are some of the most common problems associated with entries to businesses.

1. Cluttered premises
Do your customers literally have to climb over stock or displays
to get into your business?
2. Poor signage
Generally, signage becomes cluttered over time. The name
of the business should stand out above all other signage.
Trading hours need to be clearly marked, and other signage
should follow a pattern or a plan of some sort. Suppliers
love to have their product name splattered over the front of
businesses, and while this can be a selling feature for some
businesses, it’s important to ensure that it doesn’t make
the business appear confusing and messy.
3. The entrance is too small
Some businesses, especially ones with large numbers of
customers coming and going, seem to have thrown all commonsense
planning out of the window by making the front
door tiny—to the point where only one person can enter or
leave at a time. To the customer this can almost feel like
walking into a trap. Our instincts take over and the fight-orflight
response can kick in, where you decide not to enter
the business simply because it looks like it will be too hard
to get out.
4. You’re being watched
If the sales counter is facing the door, it can be intimidating
to walk inside, especially if the person behind the counter
watches every step you take. It’s best if the counter isn’t in a
direct line with the front door; however, if it is and it can’t
be changed easily, staff should be trained not to watch
people as they approach the door. Once the customer has
come inside, a big smile and a friendly welcome will help to
put them at ease. Instruct your staff not to stand around in
groups talking and watching customers approach. This can
be very intimidating, especially if the staff start laughing.
5. Is the front of the business clean?
A dirty entrance will deter a lot of people from entering the
business, particularly if it is a food business. Cigarette butts,
rubbish on the ground, overgrown gardens and overflowing
rubbish bins can all impact on a customer’s opinion of a business
and on their decision to enter the business or go elsewhere.
6. Bad lighting
This is particularly relevant if customers visit the business at
night, but some storefronts look dark even in the day. The
entrance to a business needs to be well lit, both for legal
reasons (in case someone falls over) and to increase the
appeal of the business. Lighting around the outside of the
building is also a factor, especially for safety. If the car park
is poorly lit, customers may decide to go somewhere else
that appears safer. Bad lighting is often simply the result of
poor maintenance. A light bulb blows here and there, and
before you know it the business is in darkness.
Do whatever is necessary to ensure that your business looks
inviting from the outside. I have seen a lot of businesses that are
quite amazing inside, but they struggle to get customers in the
front door because the business looks so bad from the outside.

You have the potential. But you need that powerful lift that can vault you over any obstacle: a winning attitude. Your talents and skills are inert without a winning self-image to activate them. “Attitude is more important than aptitude,” asserts Ziglar as he leads you to think and feel like a winner. Winners are not born - they’re made. You can train your mind and body for high performance by applying Zig’s formula to your everyday life. As you gain a winning edge, you’ll be able to:

* Find the positive in people and situations
* Change bad habits
* Set goals
* Have more rewarding relationships

How to be A Winner is so motivational and inspirational that you’ll want to listen to it again and again. This powerful program will revitalize you whenever you are down.

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We all make mistakes from time to time. When it comes to running a business, these mistakes can lead to a customer making a complaint. This is looked at in depth in the section entitled ‘When things go wrong’. In this introduction I would like to point out the ten expectations that customers commonly have when it comes to having a complaint resolved. By knowing what your customers expect, you may develop
a greater understanding of the complaint process and of ways to resolve complaints quickly and fairly. Customers expect most of the following whenever they make a complaint:
1. To be treated with respect (acknowledgment that their
business is important).
2. To be addressed by name in a courteous and sincere manner.
3. To deal with someone in authority who can resolve the
complaint quickly.
4. To have the complaint taken seriously.
5. To receive an explanation of how a particular problem
occurred.
6. To be called back when promised.
7. To be given progress reports if a problem can’t be resolved
on the spot.
8. To be given options to resolve a problem.
9. To receive a sincere apology when an error is made.
10. To be assured that the problem won’t happen again.
As business owners and operators, it’s easy to be defensive
when a customer makes a complaint. However, we should all
be grateful, because it gives us the opportunity to do something
about it. Unfortunately, most complaints are never
voiced; unhappy customers simply go elsewhere and tell their
friends to avoid your business. Look at every complaint as an
opportunity.

Publisher: Microsoft Corporation

Primary Category: Small & Medium Business

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As a business owner and operator, it’s very easy to spend your time in the back office rather than standing out front talking to your customers. People love to talk to the owner of a business—it’s a mark of respect for you and for them. No matter how busy you are, always take the time to talk to your customers. Ask them how they are finding dealing with your business. Get to know them and why they use your business. A few minutes’ conversation with your customers can give you a lot of information. I find that if I stop and have a chat with my clients, I get to know them better and that strengthens our relationship, but it also inevitably leads to new business. Perhaps they were talking to someone who needs
some marketing advice. Maybe I should give them a call . . . When the owner of the business is too busy to talk to the people who pay the bills, there is a problem looming. It is important to remember that without customers, there is no business. I recommend that, occasionally during your working day, you stop what you are doing and take a few minutes to talk to your customers.

Hiring Process - Attracting the Best People

• Define the requirements of the agency. You have to know very clearly
In terms of recruitment, as well as the skills, experience,
Attitude, and the personal characteristics that you and other
involved in the process of recruitment.
• Recruitment. This step is its strategic network
a group of qualified applicants. Screening
CV is a part of this step.
• Interviews. The process serves both the
the investigators and the applicant the opportunity,
the information they need to make the best use
decision.The best interviews have a core of questions about
all candidates and a common basis for comparison
and an evaluation.
• The assessment of the candidates. Once all the candidates were asked
those in the decision on the setting should
an objective assessment of the individual. This is a decision
Parents can help organize the maintenance of notes and memories
for many people.
• Decision and health care. The last phase of the recruitment process
is the decision-making and the expansion of a job objective offer.Always
The process of setting 29
for the individual who can help in their organization more
Success.
Like any process of recruitment remains improvement.You
and the organization as a whole can be more effective in recruiting
If each event as an experience. According
what have you done well, and what he has done, to poorly.Then
Learning in the field of recruitment and their next experience.
30 recruiting and retaining the best people

By Robin S. Sharma

* Publisher: Element Books
* Number Of Pages: 224
* Publication Date: 2004-04-19
* Sales Rank: 318121
* ISBN / ASIN: 0007179731
* EAN: 9780007179732

This is an interesting story. It is a story of a lawyer who appears to have it all - the corner office, the life style, the cars, women, … Then he gives it all up and tours the East. While there he comes across this strange monk and monastery. He comes to live life in a much different way. Yet he is challenged by the monk who has trained him to go back home and share the message he has learnt, with the West. Julian, our main character, returns to his old law firm and to his prot?g? John. He tells him a parable; then the rest of the book explains the parable and how it relates to different aspects of our lives. The parable is rather simple and a little strange but as it is explained you will never forget it. Read it to find out how a garden, lighthouse, sumo wrestler, pink wire cable, stopwatch, roses and a winding path of diamonds are symbols of timeless principles and virtues by which to live your life. This book could help raise the quality of your life to a new level.

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597 Business Letters Library
This program contains over 597 different letters and forms for business which you can view, save and edit.

The titles of all these documents are displayed in a scrollable list seen in the Letter Library menu. You can use the slider bar at the right side of the scrollable letter selection menu to move the list of document titles up or down.

You can also Search for a specific type of letter or form by entering a keyword describing the document into the search box. After you enter a keyword, press search to start the search.

To view any letter, move your mouse over the document name, and click to select it. The document will be displayed in the Letter View window.

Using the 597 Business Letter Library Program is quite simple. Here’s how.

Enter a keyword or phrase in the search box, which describes the letter or legal document you wish to view.
Press the Search button.
The list of matching letters or legal documents will be shown in the Letter Library window.
From the list, click on the name of the letter you wish to view.
The letter will be shown in the ‘Letter View’ window.
To copy the letter for editing or use in your word processing program, highlight the contents of the letter (hold shift key and drag mouse over letter), and then copy (press ‘ctrl’ and ‘c’ keys).
To paste the letter into your word processing program, open a new document, and paste (press ‘ctrl’ and ‘v’ keys).
To see these instructions, press the ‘Help’ button at any time.

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