Ford has lost a colossal $ 8.7bn in the last three months, he has shown today side by side with the revision of the plans for its product range to focus on smaller, lower fuel consumption of cars and gasoline-guzzling pick-up charge and 4-of-4.

“Due to the deterioration of economic conditions, the demand has fallen dramatically, particularly in North America,” said the head of the Directorate Alan Mulally.

The loss of $ 8.7bn, or $ 3.88 per share in the second quarter, including the asset side of the reductions of $ 8bn on his Ford North America ($ 5.3bn) and the Ford portfolio of leases ($ 2.1 bn). Ignoring these losses were $ 1.4bn. This time last year, Ford made a profit of $ 750. Revenue fell to $ 38.6bn-$ 44.2bn a year earlier.

By region, sales in North America lost $ 1.3 billion, compared with a loss of $ 270m a year, but Ford Europe has doubled the profit before tax of $ 582m and $ 262m in South America increased its contribution $ 388m-$ 255m.

Mulally said Ford brings together the six small lower fuel consumption compared with Europe strengthen its product portfolio in North America with three trucks and SUV assembly plants under stress to do small cars.

The movements were designed to “to the rapidly changing business conditions,” he said. Ford also wants to reduce its staff by 15% to $ 5 billion annual savings save more for later use.