Fifty percent consuiners not at the cost of a priority for the place and time that shop. According to the United Kingdom Henley Centre. The British consumers are less sensitive to prices in Europe. The price is only one component of value-formoney the calculation of the buyer. People make decisions about places and such as shopping, not only for the money and customer service, but also in “value by the time “. The research in 1998 by the Forum Marketing United Kingdom demand of customers “What you’re trying to find FROM? The investigation becomes a It may be clear and predictable answers. The people wanted the company:
1st Be honest and fair in dealing with them.
2nd Be honest and sincere in advertising.
3rd Providing a service quality and consistency.
4th Treat all customers.
5th Treating all employees fairly.
6th It is in the provision of gear to the company.

The concept of confidence on the left side by an overwhelming majority and the only thing they want the customers. Each term of a relationship with a custonier inust built on trust. The Forum Marketing asked how much 25 people named conipanies confidence in 12 different aspects of the environment Problems with honesty and sincerity in advertising. The results of their Investigation are below. Sixty percent of a company, trustees, honest and fair in their relations with Thein (the most powerful: M & S, John Lewis and Boots). while 66% of the Trust Company offers a high-quality service and uniform (the same power) and
54% of companies, trustees to be the correct handling of complaints about products Help Services (the same interpreter). A total of six percent of companies, trustees, all enough customers (the same interpreter).
More than one third of the companies - 39% - are not the confidence of consumers to be and honestly. Of the 23 participants in the research, 41% of the budget was for Acquisition of a customer, while only 23% of the funds were for customers the continuation in office. Also, we are in the direction of a world in which experience is as important as the product. In fact, the large organizations are about to lose 10-15% of its customers each year. A bad Service is normally done by the cuts over the failure intentions half. What is,
60-80% of customers who actually satisfied with their standard previous manufacturer.
To the good customer service - to give customers satisfied — Need to understand the preferences of experiences and interactions.
This helps to ensure the identity, and to the needs difi’erent, sometimes uiiexpected positive experiences. Some customers prefer their own relations with us - do not call me, I will call you. You can be cynical
Attempt to our relations with them. And if we perceive the development of relations, that the children to reject it, and we, and the products and that the market economy.