The age of the seat of his pants-the decision-making se ha ido. I am prepared to accept that there are people who only a great instinct, but here is a powerful tool - Opinion Research, the polling - can challenge, stress or trousers seat of thinking. And yes, when available, and scientifically is that you are using.

What can the owners of small businesses?

What is your market, and what will your market? How many are prepared to spend? The satisfaction of customers: Are you a good or a bad job? The work we have achieved over the years, there is to think there are two things you on the search, if you are doing, the satisfaction of our customers. They are in search result: good work, bad work. But among the customers, which we more or less bad for employment - why.

This is one of the secrets to the maximum of polling and research on public opinion?

We have them to the satisfaction of customers for banks and retailers. You will receive a discount of 95% [of positive experiences] result in general and in specific point. But if you asked him why between 5% if a person says, “is the worst experience of my life, I will never again there yet,” you need to know. You have find out. And you do not find that if you asked.

Most of the polling stations via phone, but the field is not calling limits registration of owners of companies consider this space for their investigations. As you can imagine the owners of companies, their customers?

You will find that even in this age of Do Not Call Registry and the people who are on average 50 to 60 hours per week, there are still people ready to answer questions [on the phone]. But the interactive services is one of the highest growth rates [in the vote], and very helpful and accurate.

Each method has something that no other method. The phone to start: We ask our people not only we give yes / no, I agree / disagree on the 1-5 - Tell me what the site. By phone you can use the actual attitude that your right. E-mail address you can find out about issues in detail.

Are there areas in which the polling stations work better than others, or those who do not work, is not it?

In all cases, the satisfaction of our customers. But even if you do, you can not accurate information. Why is this? Because sometimes people do not want to say the manufacturer. You tell us. Sometimes they do not want-to-say a bad experience - you know, to do to them as you want, that do for you